Peter Kelley has big-name Hollywood clients and serious acting students. He hadn't updated the look of his site or collateral for ten years. It needed a fresh, modern look. I gave him a simple text logo that he could use in a variety of applications: in film, over photographs on postcards... anything he needed. He didn't want the new look to feel stuffy but he also wanted it to convey sophistication. 

My Approach to branding is simple: Ask who the audience is and why they NEED your brand.

I start out with a series of 20 questions for the client to really get the facts. It's a lot of background work but it saves time in the end and delivers results. 

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Playing with text. I wanted to keep the logo simple because I knew he wanted to use it in a variety of ways. It needed to be bold.  

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The final guide!

After some back and forth both the client and I agreed on the main logo and colors. 

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Business Card

We went for a bold look to stand out among the crowd. Peter is an old-school teacher but didn't want a stuffy letterpress type card. 


A typical postcard to send to students

We kept the look of different blocks of color to have a modern art feel.